Primavera was the design studio of the Parisian department store Printemps. Primavera was established in 1912 by René Guillere and his wife Charlotte. Charlotte was a furniture designer and René was Arts Administrator and President of the Société des Artistes Décorateurs. He sourced artists from all over France to discover new talent and commissioned established designers to create a range of objects from furniture and bronzes to ceramics. Jacques Adnet, Marcel Guillemard and Colette Gueden were among these who produced work for Primavera.